Lollywood History

The Lahore film industry, also known by its sobriquet Lollywood (Urdu: لالی وڈ) and Gotham, is the oldest film industry of Pakistani cinema based in Lahore, Punjab, Pakistan. Between 1929 to 2007, Lahore was the center of Pakistani cinema, producing films in both Punjabi and Urdu languages. Since 2007 however, Karachi has largely overtaken Lahore in Urdu film productions, while Lollywood today is more oriented towards Punjabi cinema. The word "Lollywood" was first coined in the summer of 1989 in Glamour magazine published from Karachi by gossip columnist Saleem Nasir.